The Federal Government awards over $520 Billion on Federal Contracts each year! Is your company Registered to do business with the Federal Government?
The Federal Emergency Management Agency just added another $6.7 Billion to its coffers to help with hurricane relief.
In the Fiscal Year 2016, DoD Exceeded its small business prime contracting goal, awarding more than $57 billion in prime contracts to small businesses. Is your company Registered?
In FY 2016 NASA Awarded nearly 33% of its spending in contracting dollars, spending approximately $5.2 billion with its small businesses.
The Department of Veterans Affairs has award $6.1 Billion to small businesses who help veterans adjust to daily life.
Principle office located in Marlton NJ, serving the entire United States
FEDMAP – Federal Marketing Action Plan
Marketing Your Company
The term "marketing" is a common term, historically speaking it's a pretty wide category. Traditional marketing generally includes the following: many forms of advertising and marketing which encompass the easiest types of marketing to recognize such as the advertisements which we hear and see daily which fall under of the following four categories: print, broadcast, direct mail, and telephone.
But marketing becomes a different animal when your target is the U.S. government. In the commercial world, your target audience usually has a good idea of what they are buying, they're pretty familiar with the processes, the machines, etc.
However, when we market to the government, which includes government buyers and/or Procurement Officers (who buy the product, not the process) things are very different. In the government world, your "market” is a single customer or a small number of customers who are specifying what they want from you. There may only be a few potential targets, and little "typical” marketing is required.
Our Strategy Consulting Team is ready to help you market your goods and /or services to the Government Contractors. Here are a few things that our team will be helping you with to make sure your business is one of the prime businesses to choose from when contracts are being awarded. We will help you identify your core competencies, determine which agencies need what you provide, identify and capitalize on what sets you apart from the competition, and we will also help you decide if collaborating with other businesses to give the government a "total” package is something that you are interested in pursuing. Our Federal Contract Advisors, Inc. Strategy Consulting Team are experts in preparing your business to market to the federal government. Call our team of specialists today, 866-314-9004
, to develop your winning marketing plan!